Ursa Major Media

Bio

Katie Perry, Principal

 
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A little about me

I'm a marketing & communications consultant with a track record of helping companies, ranging from seed-round startups to global firms, define and promote their positioning to stand out in crowded industries.

I formerly served as the Director of Marketing at Crowdtap, a technology company that connects brands with people to make marketing more effective. There, my role included crafting Crowdtap's marketplace story for B2B, leading corporate communications/PR efforts and developing content for demand generation.

Prior to Crowdtap, I was the Brand Manager at 360i, an award-winning ad agency that lists brands like ABInBev, CapitalOne, HBO, OREO and Pernod-Ricard on its roster of Fortune 500 clients. In my 5+ years with 360i, I worked directly for the CMO and CEO, helping define the agency brand during a period of rapid growth in which we were named a consensus pick for Agency of the Year by Ad Age, Adweek and MediaPost. While at 360i, I launched and grew the agency's blog and social media footprint, and led the agency's awards program, leading to wins at the Cannes Festival of Creativity, the CLIO Awards, the IAB MIXX Awards, the One Show and many more.

I graduated from the University of Notre Dame with a Bachelor of Arts degree in Journalism & American Studies. There, I served on the editorial team for the campus daily newspaper, The Observer, and won an award for Best Feature Reporting from the Indiana Collegiate Publications Association. Building on my passion for writing, I have written articles for industry publications such as Forbes, Adweek, CMO.com, Entrepreneur, AlleyWatch, iMedia Connection and The Drum. I also contribute to Elite Daily and Brooklyn Magazine.

In my free time I enjoy running and have completed 14 marathons to-date.